Frequently Asked Questions
Q. What can the Good Neighbor Letter do for me?
A. The Good Neighbor Letter will enable you to do the single most important thing in real estate, maintain regular and consistent contact with a targeted list of people. It's an absolute fact that it's not who you know that counts but who knows you when it comes time to buy or sell a home. People love the letter and will be receiving it from you each month. You can't help but be the logical choice when a real estate decision is made.
Q. How is the Good Neighbor Letter different from other newsletters?
A. Almost every other real estate newsletter is filled with boring real estate information that nobody reads. The Good Neighbor Letter is vastly different from other newsletters because it was created by a working real estate agent using his 30 years of direct response experience. It contains information that people want and use. It contains fun and humor that people enjoy. It invites their participation. It recognizes and honors them in the client of the month section. And the real estate information that it does contain is no-obligation and non-threatening. People like it so much they'll be asking you to send it to their friends.
Q. I'm doing a lot of marketing, why do I need this?
A. First of all it will be the single most cost effective marketing tool you'll have in your arsenal. It doesn't matter what else you're doing, nothing will give you the rate of return that the Good Neighbor Letter will. Many agents now using it have dropped many of their other efforts because it works so well for so little cost. You'll also know first-hand that it's working because you're going to get a great deal of positive feedback! And, because of its content, it will position you as a "real" person with a real tie to your community.
Q. I'm established and have been in the business a long time. What can it do for me?
A. It doesn't matter whether you're a brand new agent or a seasoned veteran, people will love to receive something from you on a regular basis that will benefit them and enhance their lives. Everyone wants to be informed, entertained and recognized. The Good Neighbor Letter does all this and more!
Q. Do I have to do a lot of work to use it?
A. The Good Neighbor Letter is created from scratch every month. We do it all for you. All you have to do is take a few minutes to add your personalization. Each issue will be accompanied by simple instructions to do this. It's simple and easy because the letter is based on the most universal program on earth, Microsoft Word. You can also further customize it by inserting anything you want to add or deleting anything you want to take out with ease.
Q. Do I have to print and mail it?
A. One of the reasons the Good Neighbor Letter is so cost effective is that it is designed to be delivered to your list via e-mail. Most of the cost in sending any printed piece is the cost of printing, mailing and postage and the more you send the greater the cost. You can send the Good Neighbor Letter to a virtually unlimited audience for the same low cost.
Q. What if I don't have a lot of e-mail addresses?
A. The age of "snail mail" is fast nearing an end. The savings using e-mail based communications is just too great. You should be sending the Good Neighbor Letter no matter how many e-mail addresses you have, but you should also be adding to your e-mail list on a daily basis. There are many ways to do this. Carry a small notebook and ask for a couple of e-mail addresses every day. If you have an assistant, have them call your list for the addresses. In the Good Neighbor Letter itself ask for referral e-mails. Before long you'll have a long list.
Q. How can I get it FREE?
A. The best part of the Good Neighbor Letter is the cost. At $24.95 per month, you won't find a better deal for a marketing tool that will return literally hundreds of times the cost anywhere. Period. You can save on this by paying for a year in advance ($274.45) and get one month FREE. But many agents actually get the whole thing FREE! Talk to the mortgage brokers, inspectors, appraisers, surveyors, and title companies you use and they'll jump at the chance to pick up the tab. After all, they benefit from your marketing efforts, too.
Q. Do I get anything else with the Good Neighbor Letter?
A. For the price and its effectiveness, the Good Neighbor Letter itself is a great deal! But you'll also be getting special reports from time to time that are worth many times the cost of your subscription. These are powerful pieces with real meat on them. Things like "How to finance a college education with a rental home" or
"How to use 1031 exchanges to avoid paying capital gains taxes".
Q. Do you guarantee it?
A. Try the Good Neighbor Letter for 3 months. If it isn't everything you expected,
let us know and we will refund every penny you've paid, no questions asked. The letter is so successful that, to date, no one has asked for a refund.
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Only $24.95 A Month!